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Social Media Coaching
Why Social Media Coaching?
Social media is an investment that, when done right, will provide lasting traffic and growth for your wellness coaching business. As a wellness coach, your social media profile will be your virtual elevator pitch, resume, and list of references for your target market. It's where your business will share its branding, messaging, reputation and engage with customers before, during, and after becoming customers. It is crucial to be strategic with all of these things if your business is going to be successful.
For many wellness coaches, understanding which social media platform is best for your unique brand is overwhelming and you may have no idea where to start.
For others, maybe you see other coaches seemingly attracting great coaching leads on social media, but for you it may feel time-consuming, difficult, and the details of it all are exhausting.
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How can Dharana Digital help?
After working with Dharana Digital, wellness coaches have been able to get past the mental blocks they may have about social media and establish their brand and gain authority in their space fast.
We sit down with you in customized one-on-one coaching sessions and build a roadmap. We help you to craft your brand on social media in a way that is not only attractive and profitable, but delivers real results.
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​Enjoy the opportunity to be trained by our expert team of coaches, led by Dr Karen Sutherland. Dr Karen is an award-winning 20-year social media practitioner, author, speaker and coach, helping organizations like ABCTV, Adobe, Fremantle Media, the Australian Red Cross Blood Service and more. She has four degrees (communication, marketing, film and TV) including a PhD focusing on social media, and has been featured in the Wall Street Journal, Ticker News, the Australian Business Journal, and more.
By partnering with Dr Karen, wellness coaches around the world have been able to reach their social media goals after implementing what they learned in her tailored coaching sessions.
“By listening to Karen and following her processes, I was able to build a very engaged and thriving online community in a short amount of time and Karen was able to guide me with the ever-changing social media platform rules.”
Sharon K Chapman, Relationship Coach
The best part is: YOU are the one learning how to implement specialized techniques that you can build on long into the future. Learn how to run an audit, develop a strategy, easily design content using free tools, and build an engaged audience.
Get Comprehensive Research and a Plan to Move Forward
SOCIAL MEDIA AUDIT
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In-depth research of your brand and industry
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Visual and textual representation of your competitors on social media
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Gaps representing opportunities for your brand
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Audience research - demographic information, experience with the brand, online behaviour.
SOCIAL MEDIA STRATEGY
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Based on the audit research, we'll work with you to establish:
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Your goals
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SMART objectives
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Key messages
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Target audience profile
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Content and branding tactics
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Measurement processes
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Social listening strategies
Take Your Plan and Put it Into Action
CONTENT DESIGN
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From the strategy, you’ll receive tailored coaching on creating your content pillars and a content calendar, strategically getting your message in front of your audience at the optimal time.
You’ll receive the framework to craft your message on social media and enhance your branding.
Would you like to learn how to best utilize tools like Canva to design a high-quality info-graphic or put together a quick video? We’ll guide you through the process step-by-step so you can create beautiful graphics and videos whenever you need them.
ADVERTISING
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When you get to a point where social media advertising makes sense, we'll help you:
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Create an advertising strategy that aligns with your goals and brand.
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Utilize social media retargeting to re-engage with your audience and stay top of mind.
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Find the data so you can easily track your daily spend, ad conversions, and overall performance
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Run A/B tests to continuously challenge your campaigns to improve your results.
STRATEGIC CONTENT CIRCULATION
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Learn the resources you can use to create and post your content.
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We’ll keep you up-to-date on all of the time-saving tools you can use to schedule your posts and automate your processes so you don’t spend any more time than necessary.
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Learn how to review your data to see what is working and what can be improved.
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Do you want to understand how to continuously test styles of copy, creatives, and distribution tactics? We’ll teach you how to run A/B tests to ensure you’re always distributing the most effective content for your audience.
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You’ll see how to pull reports and use the backend of your social media platform(s) so you are always in control of what is going on.
Do You Want to Learn about Something Else?
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We can help you with anything from LinkedIn, Instagram, Facebook, TikTok, and more.
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Is there something different or more specific that you’re interested in learning? We can help.
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In these one-hour sessions, we tailor the training to your specific level of experience and goals.
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Schedule a free live audit with our coaches now and you’ll receive a clear picture of where you’re starting from and what you can start doing now.
How We Work
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Industry and Competitor Research
To create a plan that will help you reach your goals to develop that social media audience and start generating meaningful leads, we work with you to develop a clear picture of the current environment in the industry and see what your competitors are doing.
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Get a Comprehensive Understanding of Your Customer
We’ll dig deep into the problems your target customers are facing. Creating a clear picture of how you fit into their lives is a key component to your success on social media.
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Work with You to Maintain Authentic Branding
Some of our coaching clients know exactly how they do (and don't) want to be perceived throughout social media. Others have an idea of the types of influential leaders they'd like to emulate. Some may not have an idea of what they'd like their brand to be like yet. Our training system will help you in whichever stage you're at to develop and maintain an effective brand that you will be proud of using the various tools available to you.
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Strategically Post, Test, and Monitor
When you work with Dharana Digital to receive customized social media coaching, you'll have a strategic partner that is consistently helping you look at the data to see what is working and what can be tested, improved, or amplified.
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