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Search Engine Optimization
Search Engine Optimization (SEO), in its simplest terms, means that your website ranks highly when users enter their search terms into a search engine like Google. These high rankings occur in the unpaid section, also known as organic listings.
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SEO is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyphrase. It is the link between your digital brand and your target customer.
How Does SEO Work?
There are over 200 factors that determine SEO, and they fall under two categories: on-page and off-page SEO. On-page SEO involves every detail of your website - from how it's coded to the words you choose to use and how you design it. Off-page SEO looks at your social networks, other blogs in your industry, and the personal history of the searcher.
Dharana Digital Approach
At Dharana Digital, we can help you with on-page SEO and off-page SEO in coordination with social media. After we've gained a comprehensive understanding of your company and goals, we'll draw up a plan according to the package that suits you best.
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Let us help you build a solid SEO foundation for your business
Our SEO Services Include
SEO AUDIT
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An SEO Audit is our first step to creating an effective SEO strategy for your business. We analyze the current health of your website and the room for improvements we can offer.
PROFESSIONAL BLOG WRITING
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Our team has a combined 20 years' experience writing for some influential news outlets, media companies, and blogs receiving thousands of daily visitors.
Let our team of pros write blog posts that you can be proud to have on your website, driving traffic for years to come.
DATA ANLYSIS
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After implementing each objective of the strategy, we monitor its performance. We run A/B tests, check visitor behavior, etc.
KEYWORD RESEARCH
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We research your web industry and specify effective keywords that will drive more traffic to your website.
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Our approach tailors the keywords to your specific site authority, so you get a plan that works every time, saving you countless hours writing content that doesn't produce results.
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COMPETITOR RESEARCH
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We analyze your competitors’ website and SEO strategies to find out their strengths and weaknesses. This gives us an insight into what works and what does not.
TECHNICAL SEO
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Technical SEO is the more advanced side of SEO and many agencies shy away from it. But using technical SEO gives you an edge to keep your website running smoothly and aligned with Google’s specifications.
PAGE OPTIMIZATION
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We make sure all of the pages of your website are fully optimized so that your business can easily be found in search results.
LINK BUILDING
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Links from other websites to yours are one of the major determiners of how Google will determine that your website is high-quality.
How We Work
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SEO Audit
The first step to our SEO campaign is doing the SEO audit. We look for what is working and what is not for your website to map out a plan for improvements.
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Create SEO Strategy by Analyzing Your Web Industry
We analyze your web industry to come up with an effective strategy for your business to drive more potential customers to your website organically.
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Optimize Your Website and Create Content
When your website and content is optimized you have a higher chance of ranking on search result pages, increasing the visibility of your business.
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Provide Monthly Progeress Report
By the end of the month, we provide a monthly progress report so you know what has been accomplished.
Dharana Digital SEO Results
Here are some of the results our clients have enjoyed from our successful SEO campaigns
Bounce Rate Dropped More Than 20% in Just 3 Months
Our client had a 64.4% bounce rate in Aug when they came to us. Fast-forward 3 months as of Oct 31 we worked to reduce their bounce rate to 42.86% - more than 20% in just 3 months.
How Can SEO Help You?
Get More Organic Traffic
Organic search delivers the most traffic (53%) to websites by a wide margin. A search engine optimized website is crucial to rank high on the right search result pages and get more organic traffic to your website.
Long-Term Benefit
SEO does require continuous maintenance, long-term planning & implementation to get the desired result. However, once the foundation is set, you can reap the compounding benefits for years to come.
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Connect With Your Audience
SEO research allows you to understand user interest and intent to build content that addresses and captures that intent. This allows you to attract the right visitors to your website who are more likely to convert.
More Conversion
SEO traffic converts better than other channels because SEO rankings often convey trust from the search engine. Conversely, paid search lacks authenticity and trustworthiness, therefore it should be paired with a well-developed SEO strategy.
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