Top 10 Strategies to Take Your Social Media Marketing to the Next Level in 2024

This may not need a lot of explaining in 2024, but speaking in strict marketing terms Social Media Marketing leverages the power of popular social networks to achieve your marketing and branding goals.

In other words, using social media platforms such as Instagram, TikTok or Facebook (amongst many others) to promote or sell your products and services.

Even though the terminology is constant, the social media landscape is continuously changing and evolving, which means that ideas, tools, trends and brands come and go at an incredible speed.

Certainly, social media is a field where it can be difficult to keep up with the news. To make it easier for your business we compiled a range of social media marketing trends and strategies to keep you up-to-date in 2024.

Social Media Marketing in 2024

Here is a bit of math equation for you to get your year started.

Social media platforms = Building an outstanding, stable income stream + showing the world who you truly are.

And did you know?

The use of social media isn’t confined to entertainment anymore. It has profoundly altered the professional world too. About 48% of the world population are social media users, which equates to approximately 3.78 billion people. 73% of marketers believe that social media marketing has a sweeping impact on scaling up their businesses.

Now let’s throw Artificial Intelligence (AI) into the mix. The emergence of AI revolutionized idea generation, content creation, even audience engagement. Unless you’ve been living under a rock, you should know that AI is the ‘next big thing’. However, it is not the only new trend for marketers for 2024, there are plenty of fresh (and some recurring ideas) to get your marketing going.

Social Media Marketing Trends in 2024

It’s all about the creator economy this year. According to video analytics firm Tubular Labs, creator and influencer viewership will hit 10 trillion views per month across all platforms in 2024.

If you don’t leverage creator marketing over the next 12 months, you’re missing out on a major opportunity.

Another interesting trend for you, edutainment. It isn’t just for kids anymore. A few select industries have tapped into the value of creating entertaining, informative content.

In 2024, everyone should get in on the fun, your brand included.

This already busy year has also welcomed the explosion of the metaverse.

More than half of marketers anticipate investing at least a quarter of their budgets into a metaverse/AR/VR social strategy, and this is the year when we’ll see the fruits of that labor.

Now let’s couple these new directions with 10 strategies you can adopt to electrify your social media marketing in 2024.

10 Actionable Social Media Marketing Strategies in 2024

No doubt, it is challenging to show up as a compelling brand among such steep-rising competition. Therefore, to give your social media marketing a push, here are 10 social media strategies to up your game in 2024:

1. Hop on to new trends and features:

Make sure to make the most of a feature or trends as soon as it is launched. This helps you in taking the first mover advantage and get the much needed organic reach. So yes, including AI in your marketing strategy is a must, but make sure to take it to the max by adding actual human creativity.

2. Effective use of Hashtags:

Your Social media marketing strategy is going to fall off the radar if you’re not using hashtags effectively.

Hashtags are the elixir to boost your social media reach and engagement.

According to research, the appropriate use of hashtags increases audience engagement by 50% for brands and up to 100% for individuals.

Use relevant keywords as hashtags optimally to spike your post’s reach.

3. Influencer marketing:

Influencer marketing benefits you to reach an audience beyond your network.

There are 86% of marketers who are using influencer marketing to strengthen their marketing campaigns.

If used strategically, it can provide you certain benefits per se:

• You’re gaining customers leveraging the influencer’s credibility.

• Influencers add a touch of personalization and deliver the content as per the audience’s demands and requirements.

Before choosing the ideal influencer for your brand, consider analysing their profile based on the following metrics:

• organic followers count

• Reach based on likes and comments &

• Post interactions.

The right fit can be a win-win long term partner for your future promotions.

4. Go visual:

There are a plethora of ways for you can curate and craft your content. An optimal content mix of videos, reels/short clips, GIFs and well-designed aesthetic posts can increase your click-through rates and profile visits. Make sure you pick the trends and add your touch to them.

5. Partner with others:

Find individuals and businesses that complement your business and partner with them to reach a wider audience. This is a successful organic growth strategy.

6. Social listening is your feedback:

Social listening is your feedback and feedback can always be the game-changer for you. One benefit of social media marketing is that you can directly communicate with your audience and find out the critical areas to work on.

So the drill is - Get feedback and create campaigns around it. This way, your audience feels included and your costs come down. How can you get feedback? Make sure you're utilizing social listening tools to see how your audience is talking about you. In this great article, HubSpot lists the 15 best social listening tools.

7. Plan and follow that plan:

A lot of brands make social media calendars and plans that are never executed. Make sure you don’t make that mistake. Always make a calendar that you can stick with because consistency can beat all your social media growth-related challenges.

8. Slay with SMART goals:

SMART stands for Specific, Measurable, Attainable, Relevant, Time-based. Plan out your social media strategy based on SMART goals.

Be specific about the services you’ll offer, establish measurable standards to compare, set attainable goals, be relevant and define your timeline.

9. Help your audience visualize:

Don’t just post content related to your product or service. Show your audience how their life would be easy/better/amazing if they invest in your product/services.

Eg. If you are a wellness coach, don’t just talk about your services, show your audience the goals that they can achieve if they invest in your coaching.

10. Don’t sell, try to connect:

The more you make sales-oriented and product-centric content, the more dull and boring you’ll appear to the audience. So make three kinds of content pieces -

• For followers (related to your niche)

• For engagement (related to customer problems) &

• For sales (related to your services)

Bonus tip -

Stay updated with the algorithms:

Algorithms are a way of sorting posts in a user’s feed based on the relevancy of the content.

Platforms like Facebook, Twitter and Instagram keep revising their algorithms, making it more difficult for marketers and businesses to stand out among the flock.

Staying updated with algorithm changes can benefit you by showing up in front of your audience at the right time.

---

Hope this article will help you in growing your social media and just in case you are still in doubt, connect with our team at Dharana Digital to get help for growing a thriving personal brand on social media.