The Story Behind Dharana Digital

Why did we start Dharana Digital?

The need and use of digital marketing, particularly social media and search engine optimization, has become crucial for businesses to survive and thrive in this digital era, even more after COVID-19.

The job of Social Media Management has become an enormous task for business owners on top of actually running their business. Not applying the right SEO techniques prevent businesses from having a good ranking in Google. This is a List of Marketing Statistics for 2021 where you can find the statistics of how Social Media Management and SEO is impacting business like your's in 2021.

We set up Dharana Digital with the core philosophy to help business owners in the wellness coaching space manage their social media using our expertise so that we can free them up to do what they do best – build their businesses!

There are a lot of marketing agencies out there. There are a lot of different approaches to digital marketing and helping businesses expand their branding, lead base, or sales. We have worked with people in a number of these agencies, and many of them are helpful and do a great job.

However, there are some digital marketing agencies out there that will push their own agenda on you regardless of your specific goals or your company's specific situation. Things are a little different here, and there are three driving factors behind what we do at Dharana Digital:

1) We genuinely want to listen to our clients so we can help them understand all of the possible solutions that can be offered for their unique situation. Some clients prefer to learn how to use social media platforms themselves, while others prefer to provide us with their written content and stay away from social media at all costs. Some clients want a simple landing page that funnels them leads while other clients want a full website build. We wanted to be able to offer an approach that is completely customized and focused on their ultimate goal utilizing the expertise that we have.

2) We want to give clients the tools they need to not only have short spurts of success when they work with us, but be able to build their foundation and reap the benefits long after they've worked with us. It's important for us to facilitate an environment where clients can learn and grow. The focus is on empowerment, not shortcuts.

3) We know you have a lot going on in your business. We know you have a lot of ideas and questions surrounding marketing and what you should be doing. We also know it helps to have a focused approach, and that is something we pride ourselves on being able to offer. We love taking everything you've got and organizing it into a systematized approach to get you to your goals efficiently.

We want to help our clients communicate clearly, with all of the other branches of marketing, in order to make sure that all of the effort your business is expending will be seen, heard and found where it matters.

Why are we called Dharana Digital?

Dharana is a Sanskrit word that is also one of the eight limbs of yoga and it means laser-like concentration.

As this article, Dharana Explained, mentions, “The mind has reached the ability to be directed [Dharana] when direction toward a chosen object is possible in spite of many other potential objects within the reach of the individual.”

We value this methodology throughout everything we do, especially when working with clients at Dharana Digital. We focus on them and the specific problems they're trying to communicate with us and solve. We try to help our clients ask the right questions about their specific situation, so we can effectively answer them. Then, we utilize our expertise to zero in on an effective solution with their goals in mind. Throughout the whole process, the client and their goals are the center of what we're doing.

Another aspect of what we do involves the types of clients we focus on. At Dharana Digital, we focus on individuals and businesses in the wellness space that are helping others to thrive. The goal is not to do business with people who want what we have. The goal is to do business with people who believe what we believe.

So, we love the word Dharana because it really sums up what we do here at our agency.

We focus on achieving your goals with laser-like concentration so you can help others to thrive. We believe in the empowerment of others to live their best life, and we love collaborating with others who share that vision.