How wellness coaches can craft effective LinkedIn professional branding & develop a valuable content strategy that actually works
Dr Karen Sutherland introduces the training and gives a little background on the key points to know about LinkedIn.
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Co-Founder and Social Media Specialist at Dharana Digital, Dr Karen is a social media and public relations educator, researcher, consultant, author and speaker with more than 20 years' industry experience in marketing, public relations and communication roles for organizations such as Monash University, ABCTV, Fremantle Media, and the Australian Red Cross Blood Service. She has four degrees (communication, marketing, film and TV) including a PhD focusing on social media.
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Dr Karen was recently announced as the Best Social Media Educator of the Year for 2020 by the Social Media Marketing Institute and has also won the 2021 Australasian Council of Deans of Arts, Social Sciences and Humanities (DASSH) Award for Education, Innovation and Employability.
Dr Karen is the Program Coordinator of the Bachelor of Communication (Social Media), the co-author of Public Relations and Strategic Communication published by Oxford University Press and her latest book, Strategic Social Media Management – Theory and Practice was released internationally in December 2020 by Palgrave Macmillan.
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​As a dedicated yogini, Dr Karen practices daily to deliver her clients the steadiness and focus that is Dharana Digital.
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Step #1
Make sure your profile is saying the right thing.
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Learn what you should (and shouldn't) be doing with your LinkedIn profile and heading.
Step #2
Attract the right people with strategic post planning.
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See how you can use Dennis Yu's Topic Wheel to solidify your branding and get a clear idea of what you should be saying on LinkedIn and how.
Step #3
Make sure you're leveraging the best types of content formats for your goals.
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In the final stage, Dr Karen Sutherland will walk you through the different types of content you can use when you are creating content on LinkedIn.
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